PORTUGAL, THE BEST DESTINATION
PORTUGAL, O MELHOR DESTINO
Client:
Dreambooks - Digital photo albums
Challenge:
- Increase the brand notoriety;
- Promote the use of digital photo albums;
- Beat the Guinness World Record for the biggest photo album.
Idea:
Sell Portugal as the best tourist destination of the World.
For that we create a patriotic movement that Invites all the portuguese to share their favorite pictures of Portugal, based on the personal view of each one, in order to create the biggest photo album ever.
For that was created a website where the photos could be uploaded, and the best 10.000 where voted.
The campaign was activated online, with the website and social network, and off-line, with a road-show and the exposure of the album.
Results:
- more than 15,000 participants
- 77,053 photos sended
- 77,053 photos sended
- 52,920 clients contacts
- 198% increase in sales over the previous year
- 250 news contacts (TV, Newspapers, Radio, Web and Blogs, such as TVI ....
- 250 news contacts (TV, Newspapers, Radio, Web and Blogs, such as TVI ....
- Guinness Largest Photo Book 2013
The website:
http://www.portugalmelhordestino.pt/
http://www.portugalmelhordestino.pt/
The Biggest Photo Album was created, exposed and shown in a road-show for the main portuguese cities.
A viral video based (with the popular Angela Merkle statements) was made in order to promote the campaign.
